our story

We are Near the Atlantic and we are based out of New York City. What started as a necessity, has turned into a business. Unfortunately, I wasn’t blessed with perfect or even normal skin. After being hopeful that I’d “grow out” of what tortured me as a teen, it followed me into my 20’s. I’ve had what I used to call the triple threat; acne, dry skin in some spots and oily skin in other spots. Finding a product that agreed with my face proved to be more challenging than it needed to be. Research overload gave me nothing but an empty bank account, breakouts and uneven skin. My frustration turned into desperation, which then turned into me giving up! I was done, finished, finito! Shortly after, a friend of mine and current business partner, asked me to test out a few soaps he had made. He had his own journey down an endless road of hopefulness and disappointment. He has had bouts of psoriasis and eczema. He was nervous about all the dependency and damage his medication could do, so he set out to formulate soaps that would soothe and smooth his skin. When testing his soaps, I was apprehensive to use them on my face, but I started to notice how great my skin felt after using them. I had no reactions and felt perfectly moisturized, without any irritating residue. After discussing the ingredients he used, I went full throttle with learning about every natural oil imaginable. People would come over my apartment and call me a mad-scientist after seeing my kitchen-turned-oil-lab! I’ve tried every oil available. Tested various mixtures and ratios. That was one year ago. Fast forward to today, after a thousand plus hours…I bring you, Near the Atlantic. A line that is near and dear to my heart and soul. Crafted with the passion and desire for better skin. Everything was considered; from the smell, feel, quality and affordability, to the shelf life, storage and sustainability. I’d be remised if I didn’t take this opportunity to thank all the friends, family and brave strangers that tested my formulas. WE created a great product together! Thank you so much for visiting our site and thank you for reading our story.

Please feel free to contact us with any questions, comment or concerns.

-Amanda
Near the Atlantic